Scottish Widows is rolling out a new brand identity, replacing its “living logo” with a digital logo instead.
The new logo has now been updated across Analyser, which subscribers will see when reviewing platforms and carrying out due diligence.
There is no change to the Scottish Widows name or legal entities.
The new logo, colours and changes to communications are being phased in throughout 2024 and 2025. It’s worth noting clients may see both old and new branding until the rollout is complete.
Subscribers can find out more about the Scottish Widows platform via the Analyser platform directory.
